Barcelona, Spain - As a sign and outdoor printing MotoGP supplier, Roland DG supplies its SOLJET inkjets to produce the graphics that are featured all over the track, including advertisements that appear on curves, bridges, podiums, in press rooms and on circuit signs. Simply stated, the race track is visually powered with Smart Passion by Roland DG.

MotoGP is true competition – the pinnacle of motorcycle racing, with Gran Prix events held across five continents every year, the participation of the world’s top motorcycle manufacturers, the most innovative technology, and the best riders on the planet.

As a MotoGP supplier, Roland DG provides the organization’s partners and sponsors the flexibility to produce both large-series and last-minute advertisements with amazing quality and stunning colors. And these advertisements are showcased worldwide. MotoGP races are viewed by 1.7 million spectators and more than 5 billion television viewers from 208 countries around the world.

The goal of the sign and outdoor printing organization is to maintain success within this highly visible, extremely competitive environment. The production process starts at the headquarters before the season begins when the Sign & Outdoor Printing MotoGP staff prepares the advertisement plan for each one of its 17 races. Each plan involves full-color advertisements which can be made in advance by the company’s SOLJET PROII V SC-545EX large format printer and cutter. Vinyl signs and banners are cut by a Roland CAMM-1 PRO CX-500.

According to Jordi Puig, special events promoter for Promotor Events and project manager throughout the worldwide MotoGP season, “From our point of view, things are really different now that we are working with Roland. We now feel confident when preparing a GP since we are supported by a great brand.”

He cites some of the advantages of Roland machines as follows:

• Long-lasting prints
• Easy and comfortable operation
• Fast printing with high quality
• Long-lasting colors with reliable results
• No material displacements

He continues, ”In using Roland eco-solvent inks we are also respectful to our environment while avoiding unpleasant and harmful odors.

“We can rely on Roland machines; we have been traveling with them inside a truck trailer around the world through many countries without any kind of problem, and we have achieved great quality standards.”

For more information on MotoGP, visit the company’s Web site at www.pro-motor.es.