Orbaek, Denmark
The small sign making company Foliekniven.dk,1 run by Gina and Rune Fabricius, has a very simple philosophy: “You can order only what you need.” In other words, no job is too small for Foliekniven.dk, and bulk orders are not required. Instead the company’s focus is on giving the customer what he wants, and letting its Roland VersaCAMM SP-540V do the rest.

“The purchase of a Roland SP-540V has saved us a lot of time and tasks, making the production process much easier and faster,” says Rune Fabricius. “Also we have experienced a clear quality improvement with new MAX ink, mainly in terms of improved durability and drying time.”

In June 2005, Foliekniven.dk set up shop in the countryside of Funen, the Danish island where Hans Christian Andersen was born. Before that, the company had been operated entirely as a sign making Internet shop since its inception in 2004 (note the “.dk” in the company name). That changed after purchasing the SP-540V in December 2004. The printer’s first actual job, 300 meters of banner for a theatre curtain, proved to be too big a task for the company’s small basement office at the time, prompting the move.

In bigger surroundings, the SP-540V soon became an important factor in the productivity of the small company. Foliekniven.dk expanded its large line of standard sign making products to include more personalized items inspired by the ideas of Gina and Rune as well as by input from close family and friends.

His experience in the automotive business inspired Gina’s father to come up with another great product idea – a parking disc created using the print and cut functions of the SP-540V and two types of PVC media. These very stylish discs are displayed in car windshields to avoid parking tickets. Versatility has become a trademark of Foliekniven.dk. The company’s product offering includes personalized stickers, personalized magnets, heat transfer stickers for shirts, business cards, all kinds of banners, and the list goes on and on. All of which gives the SP-540V lots of different tasks during a normal work day at Foliekniven.dk.

This reputation for versatility was further reinforced by Rune’s recent appearance on the major Danish network channel TV2. As part of a lifestyle program, she was featured applying “metal” vinyl to refrigerators, a task that has further increased the range of jobs handled by Foliekniven.dk. This publicity boost brought in a full mailbox of orders as well.

Now the next step for Foliekniven.dk is to continue to slowly expand. And with the help of the SP-540V and perhaps more Roland printers in the future, the sky’s the limit.

1 Directly translated: vinylknife.dk.

For example, Gina’s father suggested that they produce personalized country stickers for cars. Country stickers are mandatory in Europe, and Foliekniven. dk now gives customers a chance to personalize theirs in any number of ways using adhesive-backed vinyl, lamination and the integrated cutting abilities of the SP-540V. Almost any color is available, including gold, silver and mirrored vinyl. Also, all jobs involving Foliekniven.dk’s vinyl and film streamers come with instructions on how to handle and apply the streamers, a service many first-time customers appreciate.