Milan, Italy
Visual Communication Italia 2005 was the year’s most important show in Italy for graphics, and the results have surpassed all expectations. In fact, the number of visitors totalled 19,220 people, an increase of 16.2 % over the previous year. Roland reinforced its leadership position in the graphics and 3D markets with almost 400sqm of booth space, divided mainly into four areas: Printing and Cutting, Engraving and Modeling, Metaza, and a real training center with 12 multimedia desktops.

The training center alone drew more than 110 attendees, with many additional people standing in the aisles during the presentations. Roland Europe organized 7 training sessions each day on different topics including ICC profiles, computer graphics, and digital photography, among others.

The Metaza Photo Impact Printing area achieved tremendous success as well, thanks to an attractive kiosk produced for the occasion and the continuous product demonstrations. It goes without saying that both ECO-SOL MAX and the printing solutions received the most attention from attendees, with the VersaCAMM featured as a “guest star.”

In addition to the large exhibit, Roland was involved in several conference seminars. Roland experts led seminars on “How to Begin in Digital Printing," “3D Creations from Photoshop, a New Market,” and “SRP, a New Opportunity.” Roland representatives also participated in a round table weighing the pros and cons of original inks and compatible inks.