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| Aks Chooses Roland for "Wow" Factor | |||||||
| Delhi, India - It was a meeting between Apsom Infotex Ltd. (Northern Indian Distributor) & Barista Coffee Company Ltd. that led to the formation of Aks Digital Solutions Pvt. Ltd., which means “the mirror image” when translated. After a long discussion, vertical integration seemed the natural course to take and in July 2003 the Delhi-based company was established as a print solution provider for the Barista Coffee Company chain. Going forward, Aks has been responsible for creating the coffee company’s menu boards and other in-shop branding materials, servicing all stores across India. Aks is comprised of an efficient and dedicated team focused on a common goal: to create outstanding display materials and provide other services required by customers with stringent quality control measures – all under very tight deadlines. This business philosophy is the cornerstone to the company’s success and continues to make Aks the partner of choice for many leading brands and companies who have since come to expect optimum quality, short lead times and the best prices from Aks. To meet critical deadlines and maintain the highest quality standards, Aks started out with a Roland Hi-Fi JET FJ-600 8-color inkjet printer and soon added two Roland SJ-740s. The company recently added a Roland SJ-745EX equipped with durable ECO-SOL MAX inks. According to Mr. Anadi, Director for Aks, the company has continued to invest in Roland inkjets because of their unequalled performance and reliability – and also because of what he calls the “WOW” factor of Roland graphics. Anadi cites four criteria for selecting his printing devices: quality, reliability, speed and environmental issues. In all areas, the Roland SOLJET PRO II surpassed the competition. Other considerations included new increasing demands to service the market with higher quality at more aggressive price points well below those of traditional water-based inkjet prints. Today the majority of solvent printing work is done on eco-solvent printers, a trend Anadi expects to continue due to the emerging boom in the property industry. Many large shopping shopping |
 malls and retail showrooms are requiring fast production of signage to advertise time-specific promotions and services. For Anadi and his business, new ECO-SOL MAX inks provide the superb quality he needs to meet increased quality demands. They also deliver the scratch resistance required to keep down the costs as lamination is no longer required to preserve many graphics. Today Aks is stronger than ever, servicing a long list of customers in addition to Barista Coffee including New Holland Tractors (Ford Tractors India), Michelin Apollo Tyres Pvt. Ltd. (JV of Michelin France), Lintas (design agency), Bates India Pvt. Ltd. (design agency), Danfoss Industries Pvt. Ltd., Debonairs Pizza (restaurant chain), Dominoes Pizza (restaurant chain), Field Fresh Foods Pvt. Ltd., Gourmet Pizza (restaurant chain), Greenply Industries Ltd., IIT, IMT, Keventers Agro Ltd., Rediffusion – Dentsu Young, and a few large printers servicing customers including Indian Oil, Airtel, Hutch, SONY and others. “This is an exciting time for Aks,” Anadi said. “The Roland SOLJET has played an important role in our growth and success and we look forward to adding new customers – and Roland inkjets – to our business in the future.” |
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Copyright © 2006 All rights reserved. Summer 2006 Issue No. 2 The Roland DG Global Network |
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