Roland VersaCAMM gears up to produce customized iPOD skins




	Roland VersaCAMM gears up to produce customized iPOD skins			R-World Home
	Singapore - At the offices of Singapore-based AppleCentre@Orchard, Roland’s VersaCAMM SP-300V is grooving along, employed in an innovative new application: the production of custom iPod skins. The idea is the brainchild of Johnson Goh, director of AppleCentre@Orchard. In his quest to customize iPod skins and protective covers to reflect the creativity and individuality of their owners, he searched the Internet for a single device to easily print and cut custom iPod stickers. The VersaCAMM proved the perfect candidate for the job.	To learn more about the SP-300V and its unique printing and contour cutting capabilities, Johnson contacted AVS Technologies, a Singaporean distributor. After a thorough explanation and demo by AVS, Johnson was certain that the SP-300V was perfect for this application. To assist in the evaluation, AVS had tested various materials to identify the best sticker media and laminator for Johnson. Johnson decided to purchase the SP-300V based on both its technical capabilities and the fact that the SP-300V is a simple, straightforward, user-friendly machine. Johnson was also confident that AVS’s reliable technical support would provide any after-purchase assistance he required. Fully equipped for his new business opportunity with the SP-300V, Paclin R22 Applikator laminator, recommended sticker material and laminating film, AppleCentre@Orchard officially launched its customized iPod skin service on Valentine’s Day. The new business immediately received a resounding response from couples who decided to customize their iPods as special gifts for their loved ones. The business took off, with photos of pets and loved ones soon emerging as the most popular iPod graphics.	In addition to iPod stickers, Johnson also relies on the SP-300V to produce in-house marketing collateral and promotional posters – items that he can create almost instantaneously. This added versatility has proven to be very advantageous, giving him the flexibility to respond immediately to changes or updates when he receives last-minute information on certain promotions. Looking ahead, Johnson is optimistic about the huge market potential for his VersaCAMM business. And so far, he is more than satisfied with the performance of his SP-300V. “Whatever technical support I have received so far has been great, though the machine does not really need much support or servicing,” quips a satisfied Johnson.



Copyright © 2006 All rights reserved. Summer 2006 Issue No. 2 The Roland DG Global Network