Throughout the show, booth visitors were treated to live vehicle graphics demonstrations from the experts at Digital EFX Wraps of Louisville, Kentucky. Crowds of spectators looked on as owners Matt Richart and Dallas Fowler created and installed an elaborate series of vehicle decorations on Roland’s official Scion xB – from simple window graphics to intricate print/cut designs and partial wraps.

Roland’s private reception, “Welcome to R-World,” was held Friday evening, April 7th. More than 300 resellers, strategic partners and members of the press attended this exciting event celebrating Roland’s 25th anniversary.