Are, Sweden - In February, over 350 athletes from 60 nations participated in the Alpine World Ski Championships in Åre. This highly prominent event in winter sports attracted thousands of dedicated fans along with sponsors wanting to communicate their visual identity towards spectators and television viewers, an activity which the Roland SOLJET SJ-1045 and SJ-645 printers would play an important role in.
The Stockholm based Dohrns Reklamateljé AB was given the prestigious task of being Technical Supplier for the event. The company was given the responsibility of building up and producing the graphics for
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Info board and sponsor graphics at the center of the event. |
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all the arenas, start and finish areas, road shows, spectator stands, etc., thus supplying all the signs and banners which had been paid for by the event sponsors. These also had to be maintained during the entire event.
In order to produce the large amount of banner and sign jobs leading up to and during the World Ski Championships, Dorhns had to invest in a high-capacity grand format printer. They chose a Roland SJ-1045 grand format printer for this challenging task. Stefan Dorhn, Project Manager, says “It has definitely been our most important project in the whole of 2006. We were running at full capacity in the days leading up to the world championships.”
Dorhns was happy that the delivery time of the SJ-1045 was short, which gave them the opportunity to get started on the massive project quickly. Stefan Dorhn also saw a clear cut advantage in the SJ-1045 using eco-solvent inks. “This saved us from having to rebuild our facilities in order to handle hard solvent inks,” he said. |
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Roland printers produced the entrance greetings. |
It was also important for Dohrns to be supported with the highest quality service by one of Roland DG’s Swedish dealers. For emergency graphics repairs on site at Åre, Roland DG Scandinavia loaned Dorhns a Roland SOLJET SJ-645. Skiers hitting the barrier boards and general wear and tear left the graphics damaged on occasion. These damages had to be corrected immediately, and the SJ-645 was the best machine for the job. And backed by well-performing Roland printers, Dohrns could concentrate on successfully meeting the challenges on top of a mountain at the Alpine World Ski Championships 2007. |
