Roland Hosts "Win Without Competing" Seminars at Communication Italia

Milan, Italy - Roland recently hosted three days of seminars at the 2006 Visual Communication Italia conference, Italy’s most prestigious event for visual communications professionals. More than 800 people attended the seminars which focused on the unique “Blue Ocean” marketing approach of experts W. Chan Kim and Renee Mauborgne.

The theme for Roland’s three days of seminars was “Win Without Competing,” a concept based on “Blue Ocean” strategies. Roland seminars presented a roadmap for “avoiding the red ocean of price wars” to more effectively market products and businesses in the digital printing industry.

The logo was created for the Roland family of Art and Technology Craftsmen, Roland users who mix creativity and technological resources.

Seminars led by Roland DGME President and CEO Mario Picchio, Colour Sales Manager Dario Rampinelli, and Training Manager Giovanni Re were all met with resounding applause by attendees.

“These seminars were different in that we did not focus on products,” Picchio said. “Instead we offered both the famous Blue Ocean strategy and practical examples on how to implement it with actual solutions. I believe we showed attendees a different side of Roland and gave them a great value-added experience at this important industry event.”

Roland DGME Launches Technology Craftsmen Online Forum

Roland DGME now offers an online “Technology Craftsmen” forum for its customers who combine manual skills, creativity and Roland technology into their day-to-day businesses. The new forum (www.rolanddg.it) provides Roland DGME customers with an opportunity to share experiences and technical information, and is a powerful educational tool for everyone involved. For more information, visit the Roland DGME website.

Roland “Technological Craftsmen” meet with Giovanni Re at VISCOM, Italy.

Mario Picchio, president of Roland DG Mid-Europe, provided the opening speech for the VISCOM Italia conference seminars.