Roland R-World Online | Fall 2007

ROLAND DG'S ADVANCEDJET™ AJ-1000 USED TO PRODUCE
GIANT BILLBOARDS FOR MATTHEW STONE'S 'FUTURE HINDSIGHT' ART EXHIBITION

LONDON, ENGLAND – London-based artist Matthew Stone chose Daytona Visual to support his first solo art debut by producing a series of seven high-resolution, giant billboards including 'David and Goliath after Caravaggio’ and 'Optimism as cultural rebellion,' both part of his Future Hindsight art exhibition recently held at the Union Gallery in Southwalk, London.

Daytona Visual used its Roland AdvancedJET AJ-1000 2.6 meter grand-format inkjet printer to create the contemporary collection of giant photographic images - some of which measured up to 6 x 4 meters. The giant billboards were produced on blue back card as individual prints specifically for the event and posted directly onto the gallery walls.

According to Daytona Visual’s Andy Wassall, a crucial element in the production of these artwork billboards was the fact that they were to be viewed close-up in a gallery environment. As a result, they required a much higher resolution and color accuracy than regular street advertising billboards, which normally have a viewing distance of thirty meters or more.

Wassall said, “We were delighted to be approached by Matthew Stone and the Union Gallery to produce such a prestigious series of posters. For this project, we chose the printer we knew would produce the highest quality prints for our client - our Roland AdvancedJET AJ-1000 roll-to-roll, grand-format digital printer.”

He continued, “We’ve been in the visual imaging business for over twenty five years, and always strive to truly understand our customers’ requirements. As we have a reputation for delivering quality imaging, it’s critical that we consistently invest in the best printing technology. Our 2.6 meter Roland machine was perfect for producing Matthew Stone’s stunning images and continues to achieve excellent results for all our other clients.”

London gallery features giant photographic images printed on a Roland AdvancedJET AJ-1000.

Wassall maintains that the Roland AJ-1000 is Daytona Visual’s third machine purchase from Roland, selected on the strength of Roland’s print reliability, color accuracy, consistent quality, service and support. “After investing in our first Roland machine, we found the company, and in particular its head of sales, James Hobday, to have a high degree of integrity coupled with extensive market experience,” he said. “Partnerships such as these are invaluable in this industry.”

The AdvancedJET AJ-1000 industrial grand-format printer is engineered for high-volume production of banners, billboards, signage and other durable graphics.

As one of the fastest and most advanced grand-format printers in the market, the AJ-1000 achieves a maximum production speed of 90m²/h. Featuring EcoXtreme ink, the AJ-1000 delivers dense, rich colors and an exceptional gamut that ensure striking, consistent prints for viewing up close and at a distance. The AJ-1000 also offers an optional mesh printing unit to support standard and back mesh materials.

James Hobday, head of sales for Roland said, “The Roland AdvancedJET AJ-1000 is a versatile grand-format printing machine. Its ability to help Daytona Visual recreate Matthew Stone’s artwork demonstrates not only superior image quality, but also a natural capability for producing extremely high-resolution visual work. The AJ-1000 is the ideal solution for fast production printing and offers print and creative organizations the opportunity to produce high-volume print work along with specialized production pieces to meet the requirements for a range of clients.”

Matthew Stone, who’s been branded by some art critics as “the next Andy Warhol” added: “I chose Daytona Visual to reproduce my works of art as giant posters because it has the knowledge, understanding and technical ability to produce the high print quality and color accuracy I needed. Regular billboard production quality would be nowhere near good enough for the exhibition images I required.”