Roland R-World Online | Fall 2007

Pole Position: Racing Graphics Powered by Roland

CASTEL SAN GIOVANNI (PC), ITALY – As a leading provider of customized images, Pole Position specializes in producing team graphics for the racing industry. The company collaborates with some of the world's most famous racing professionals and teams including the Konica Minolta team (Honda), Gresini Racing (Honda) and the Yamaha Superbike/Corona team.

To create just the right look and message, Pole Position works closely with teams to gather suggestions and proposals that help shape the final graphics. Pole Position is required to meet a range of team requirements using a variety of materials and digital printing techniques. The resulting graphics range from adhesive-back vinyl graphics for racers to graphics and wraps for hospitality trucks and personalization of the drivers’ suits.

All this is possible thanks to the versatility of Roland products. The Pole Position Roland line-up includes ColorCAMM thermal transfer printers and a VersaCAMM SP-540V 54" printer/cutter, perfect for the many intricate graphics produced by Pole Position.

The VersaCAMM offers tremendous versatility for a wide range of applications, textures and styles

"The Roland Print & Cut solution accelerates the production process and allows us to work quickly and effectively – up until the last minute when necessary," said Luca Campanile, owner of Pole Position. "Vinyl is easy to set up and has many advantages over classic paint. Once teams give us the vehicle, we fit the graphics and protect them with a special transparent film."

Campanile notes that Roland Print & Cut technology allows the company to modify the graphics for both trial runs and official competitions. The company often produces graphics on demand and according to team requirements as adapted to the race at hand. Quick turn-around is essential, especially when accidents occur that require reproduction of the racing graphics.

Pole Position owner Luca Campanile with customized graphics created by his Roland VersaCAMM SP-540V

Since opening in 1999, Pole Position has significantly broadened its experience and skills. Today the company is recognized industry-wide for its creativity and for the unique, fresh ideas that continue to attract top racing talent. Campanile draws parallels between his company’s philosophy and that of Roland: passionate, innovative and dedicated to advancing its product line. He points to the VersaCAMM as the conduit for putting his company’s creativity into practice.

“Heart and passion must drive choices in competition and also in the graphics field,” he said.

Examples of VersaCAMM graphics