Business is Born with a new VersaCAMM for 10q

Vittorio's hands, feet, and first biscuit

Left: Cristina and Vittorio hand in hand. Center: Vittorio's first biscuit Right: Vittorio's little feet

PALOZZOLO, ITALY – It all started with a pregnancy test. This life-changing event brought Cristina Pasqua much happiness – and a new business opportunity as well.

Cristina Pasqua, owner of Palazzolo-based 10q graphics agency, learned the good news that she was pregnant with her first child. As an artist, Cristina was inspired by her first ultrasound which she described as an “indefinite image, poetic and moving.” She immediately decided to document her pregnancy in wideformat canvas prints to be displayed at 10q– and she decided to feature her young son, Vittorio, in the new gallery as well.

10q was founded in 2002 as a graphics agency designing brochures, leaflets, catalogs and posters using personal computers and desktop printing technologies. To print its larger designs, 10q relied exclusively on a network of external suppliers.

Cristina Pasqua's agency

To create her new gallery, Cristina called on these suppliers at first. However, a visit with local Roland dealer Colorcopy changed all that.

She was introduced to the Roland 54” SP-540V printer/cutter and learned about its exceptional image quality and integrated contour cutting capabilities. With the SP-540V she could produce both her gallery prints and add digital printing to the list of services offered to 10q clients.

When Cristina saw her initial VersaCAMM prints, she was amazed. The prints took shape like true paintings which she displayed around the agency.

These works of art drew the attention of her customers who began asking for their own large canvas prints using photos from birthdays, weddings and other events.

With that, a new business was born for 10q and Cristina began finding more creative applications for her SP-540V. Colorcopy technicians trained her on SP-540V technology when they installed the machine and, within a month, Cristina became a VersaCAMM expert. Though her busy schedule has prevented her from attending advanced training through the Roland Training Center, she plans to complete this course as soon as possible.

A picture of Cristina's son, Vittorio

“I am completely satisfied with my Roland SP-540V printer/cutter,” she said. “The machine’s performance,
print quality and range of applications have exceeded all my expectations. Thanks to Roland and Colorcopy, I have discovered the digital world - a universe to explore, rich in potential for expressing my creativity and offering more, valuable services to our customers.”

She maintains a close relationship with Roland through Colorcopy which assists her business with technical support and other services. In particular, Cristina cites the dedication of Roland and its authorized dealers as key to the success of her new business venture. “The step-by-step before and after sale support has made all the difference,” she said.