FIERAMILANO, ITALY – More than 20,000 curious and enthusiastic
visitors crowded the arena in FieraMilano, Italy
for the visual communication industry’s most
important event of the year.
| Roland craftsmen presented at Viscom Italy 2007 |
This year’s Roland DME booth focused on the
company’s latest personalization solutions
for new, fast-growing apparel markets. In
addition to Roland digital printing and
engraving equipment, the booth was full of
colorful clothing, gifts and other goods – all
customized using Roland personalization
technologies with many items sporting
dazzling rhinestones affixed by the company’s
new Premium Rhinestone Apparel Solution.
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| The Roland booth at Viscom Italy 2007 |
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| The Roland booth was visible across the arena. |
The Roland DME booth was packed with
hundreds of visitors each day. The Roland
community greeting these visitors included
several Roland craftsmen, top Roland
customers on hand to share their experiences
with Roland products and to discuss their
many applications.
The booth was set up to meet customers’
needs, allowing them to compare various
Roland solutions and find the right products
for their businesses. Roland further supported
visitors by holding organized training courses
on Roland equipment throughout the three-day
conference. |
