R-WORLD
AstSigns Chooses Roland DG
Using Technology to Deliver Quality Service



Cumbria, U.K. – AstSigns is an awardwinning vehicle graphics, sign and print company that wraps and produces signage for about 2,000 vehicles a year. AstSigns also provides all types of outdoor signage, indoor banners and pop-ups, as well as professional print services.

AstSigns is an industry leader in the UK’s vehicle graphics arena and produces signage for a number of national haulers, including the UK’s most famous logistics company, Eddie Stobart.

In March the 30-employee company invested in Roland DG’s wide format technology, citing Roland’s proven track record of delivering quality machinery and premium service.



AstSigns initially purchased a 74-inch wide Roland DG AdvancedJet AJ-740 printer, and in April, it further bolstered its Roland DG firepower with the installation of two additional 64-inch wide SOLJET Pro III XJ-640s. All three machines replaced others from a rival wide format manufacturer.

AstSigns owner and managing director, Mark Aston, said that the reason behind the investment in Roland DG equipment was the high quality of its wide format technology and the guaranteed level of service and support that Roland DG offers.

AstSigns uses its AdvancedJet AJ-740 and two SOLJET PRO IIIs to produce vehicle graphics for Eddie Stobart trucks.

“The printers use ECO-SOL MAX inks and produce fantastic graphics on a variety of substrates, but the real clincher for us was the fact that Roland DG would guarantee next day service levels,” Mark said. “As a businessman I need to know that the technology I invest in is backed with real support. So far, we have installed three Roland DG wide format printers which we use for all the Eddie Stobart work, and I expect there will be more in the near future.”

Roland DG (UK) Managing Director Jerry Davies said: “Today’s customers expect far more than just high quality technology; they need to know that the manufacturer has the right levels of service to support their business. Roland DG (UK) has invested heavily to ensure that it has the requisite infrastructure in place to guarantee this support.

Our field support is coupled with initiatives that allow customers to download software upgrades without charge. Roland DG (UK) is the partner of choice for the business-savvy sign-maker and printer.”

AstSigns was established six years ago by Mark Aston, who has 15 years of experience in the sign-making industry. Last year Mark Aston was named businessman of the year at the Cumbria Business Awards.

A Roland DG Publication | Copyright © 2008 All rights reserved. Q3/Q4 2008 | Issue No. 6  | The Roland DG Global Network