Tokyo, Japan – MCC Food Products Co., Ltd., a leading industrial food company headquartered in Kobe, Japan began producing promotional graphics for its sales branches in-house about ten years ago. For many years the company used a water-based printer. However, employees struggled with color management and were not able to produce appetizing colors for the food images displayed on POP graphics.

“It is very important for us to present advertising images that stand out and make our food look delicious,” said Takao Fushiki, manager of MCC’s Promotional Planning Group of Eastern Japan. “We saw the Roland VersaCAMM VP-540 printer/cutter at a trade show and knew it was the right solution immediately. With the VP-540, the food always looks real, and we can quickly respond to urgent requests from our sales branches, even when the graphics are needed the next day.”

Fushiki with MCC’s VP-540

MCC cites ECO-SOL MAX ink as key to the color accuracy of VersaCAMM graphics and relies on the ink’s many other benefits as well. Fushiki said, “ECO-SOL MAX ink is water resistant and ideal for producing menus and posters for restaurants. Also, ECO-SOL MAX has virtually no odor so we can use the VP-540 in our office.”

MCC's booth decorated with banners and posters produced on the VP-540

MCC prints product sample menus as a sales tool to show its food products to customers. Restaurant clients also receive special POP displays and posters customized with their names. To produce these graphics as well as the banners displayed in the company’s trade show booth, MCC runs the VP-540 nonstop everyday.

MCC Food Products produces thousands of banners and posters each year. This year, the company plans to produce additional promotional items using the VP-540’s Print & Cut feature, including T-shirts with heat-transfers and window graphics.

“We also offer some of our clients VersaCAMM graphics to promote their private label brands,” said Fushiki. “With this versatile machine, we can offer an even wider variety of promotional items for both our industrial goods products and our private brands.”