Roland Sponsors Poulsen Motorsport in the DTC Race Series

Print & Cut in the Fast Lane
Roland Sponsors Poulsen Motorsport in the DTC Race Series

Denmark — The connection between large format integrated printer/cutters and race cars may not seem obvious at first, but look closely at race car graphics and you’ll quickly understand how these two industries work together to achieve great results.

Carefully designed, printed and cut vinyl stickers and sponsor graphics are applied to the car’s own stylish design to supercharge the race car’s image.

Roland DG Scandinavia will soon place its own print and cut technology squarely in the fast lane as proud sponsors of two of the world’s racing greats at the 2008 Danish Touringcar Championship (DTC) race series: the Poulsen Motorsport team and last year’s DTC winner, Michel Nykjaer. Nykjaer’s BMW 320si will sport Roland graphics for the crowds during the nationally televised series of 8 races.

“We believe this is a wonderful opportunity to sponsor a great racing team,” said Thor Johansen, communications manager for Roland DG Scandinavia. “Our partnership demonstrates our ongoing commitment to the racing industry. Sponsoring Michel Nykjær’s car allows us to promote Roland’s products to the general public while also maintaining a strong focus on one of our key market segments, the sign market.”

So the next time you see a race car - think Print & Cut! Because along with all the horsepower and roaring motors, digitally printed and cut graphics play a big part in producing a car that’s racetrack ready.