Sign & Digital UK Builds Success for Roland DG

Birmingham, U.K. – Roland DG UK had its most successful domestic exhibition ever at Sign & Digital UK 2008, the annual three-day digital and signage showcase in Birmingham, U.K. The company made its first sale 20 minutes after opening and sold out of available machines by the end of the first day.

Roland DG's Peter Kettle with Kirsty Ryan, Stacey Taylor and their winning entry in the inaugural RolandAcademy
Inter-School Challenge.

Roland DG UK Managing Director Jerry Davies said, “We were very pleased with the high level of interest in the Roland DG UK booth. The unprecedented number of sales and leads generated at this event is a testament to the quality of our market-leading wide format solutions, the Roland UK team and our newly established and growing network of premier reseller partners.”

While the Roland DG UK booth featured all of the products in its extensive portfolio, the company’s overarching theme was the wide format spectrum of products and technologies for applications ranging from posters and banners to printed leather shoes, blinds and even a baby grand piano.

Live vehicle wrapping demonstrations from US-based Digital EFX Wraps, given by owner Matt Richart, also drew impressive crowds to the booth.

A corner of the Roland DG booth at Sign and Digital UK 2008.

“The range of products that can be made with the right wide format equipment is limited only by one’s imagination,” added Davies. “Printers and sign makers are interested in more than just speeds and feeds; they want to know about the types of additional market opportunities the machine’s capabilities can offer. Our wide format printers provide leading-edge technologies for a wide range of applications, making the investment in Roland’s wide format machines very attractive.”

At Sign & Digital UK, Roland DG UK also announced the winners of the inaugural Roland Academy Inter-School Challenge, a design competition for schools in the Walsall area. Students were asked to design eye-catching graphics inspired by the theme “the regeneration of Walsall.” A team of two schoolchildren, Kirsty Ryan and Stacey Taylor from Barr Beacon Language College, submitted the winning entry, which was judged on its use of color, image and clarity of message.

The winning design will now be produced in large format as a series of banners to surround the current construction site of the New Walsall College. In total, more than 60 students from six schools in the Walsall area submitted entries.