Tokyo, Japan – Japanese food company Yakyuryokaihatsu Co., Ltd. recently installed a Roland VersaCAMM VP-540 54” printer/cutter to upgrade its in-house production capabilities.

Managers at the company chose the VP-540 after seeing its performance during an exhibition. They were impressed by the VersaCAMM’s vivid color production, its contour cut function, and the wide range of supported applications, as well as by the low emissions from Roland’s ECO-SOL MAX inks. Finally, they appreciated the VersaCAMM’s economical running cost when compared to aqueous inkjet printers.

“Our business is related to food – managing organic grocery stores and wine bars and distributing imported organic health food as well,” said Masayuki Karasawa, assistant manager of planning for Yakyuryokaihatsu. “We can create a variety of retail graphics with the VP-540 to promote our business including posters, POP displays, menu boards, banners and window signs. We can also create event signage for new product launches. We quickly improved both our creativity and productivity with the VP-540.”

According to Karasawa, the company selected the VP-540 to eliminate the manual processes that previously slowed down its production environment. “We used to cut out labels by hand with utility knives and scissors,” he said. “Now, even complicated shapes can be contour cut quickly, precisely and automatically using simple commands with Adobe Illustrator. Operating the VP-540 is very easy for anyone to learn – it works just like our other office color printers. In addition, with the VP-540, we can produce small lot labels in runs of 50 pieces or less. This would be too costly to outsource.”

Small lot labels for Yakyuryokaihatsu’s new products printed on the VersaCAMM VP-540

In the future, Yakyuryokaihatsu is planning to use the VP-540 to produce its product packaging designs. Since the VP-540 works as a stand-alone vinyl cutter, designers can first cut gold or silver vinyl into logos, and then combine them with printed graphics. Yayuryokaihatsu is confident the VersaCAMM will be able to produce comps that are as professional and realistic as the final product. “With the VP-540, we have the confidence and the ability to take on more challenging new projects,” Karasawa said. “We are eager to see what else the VersaCAMM can do for us.”