Bangkok, Thailand – This spring, Toyota Motor Thailand Co., Ltd. held its first vehicle wrapping design competition, the Yaris Wrap Me Contest. The contest was organized to motivate talented young people in Thailand to share their best graphic designs and to promote Toyota’s newly redesigned Yaris car. Contestants were asked to visit www.yariswrapme.com and enter their designs online. The winners were announced on May 5, 2008 in front of Siam Paragon department store in Bangkok.

“The response to our vehicle wrapping contest was very enthusiastic,” Mr. Chanchai Charoenlapdilok, of Toyota Motor Thailand. “In the three months the contest ran, more than 30,000 people visited the Website, and we received 2,300 entries from all over the country. Fifteen designs were selected to go to the final competition on May 5th.

The panel of judges for the contest included Thailand’s top graphic designers along with famous singers and celebrities. The judges selected the four winners on site and presented them with their awards. Throughout the day, the audience was able to view the Yaris cars, customized with a wide variety of designs in vivid colors. To add to the excitement, SVOA Public Company, Ltd. used its VersaCAMM and SOLJET machines on site to produce stickers and graphic designs for free T-shirts, and provided vehicle wrapping services for Yaris customers as well. Around 3,500 people attended the day-long event.

“It was the first time that such a large vehicle wrapping contest was held in Thailand; therefore, it was especially important that we find the right partner to provide quality graphics and vehicle wrapping, along with excellent service and support,” continued Mr. Charoenlapdilok. “We were very pleased when SVOA Public Company, Ltd. offered to partner with us for this event. The results far exceeded our expectations.”

SVOA Public Company Ltd., Roland’s master distributor in Thailand, printed the finalists’ colorful graphic designs using a Roland VersaCAMM VP-540 54” printer/cutter and a SOLJET 104” SJ-1045IS grand-format printer. The graphics were then wrapped on 15 new Yaris cars and brought to the final competition where judges selected the top four designs.