Free Upgrade for Roland SOLJET PRO III XC-540s
Value-Up Campaign Delivers New 2008 Technology
To Customers Worldwide

Hamamatsu, Japan, January 25, 2008. — Roland DG Corporation, a leading worldwide provider of wide-format inkjet printers and printer/cutters, today announced the 2008 Free Value-Up Campaign for existing customers of the company's SOLJET PRO III XC-540 54" printer/cutter.

The XC-540 is Roland's fastest and most advanced printer/cutter, used by top professionals to produce high-quality signs, banners, vehicle and fleet graphics and wraps, labels, decals, point of purchase displays and more.

The Free Value-Up Campaign offers existing XC-540 customers powerful new performance upgrades featured in the new 2008 XC-540 line. These free upgrades are offered to Roland customers in appreciation for their support and loyalty.

With the Value-Up Campaign, Roland's revolutionary new Intelligent Pass Control technology is now available for all XC-540s manufactured before 2008. Intelligent Pass Control doubles the XC-540's productivity in Standard print mode on vinyl*¹ and enhances XC-540 print quality in every print mode for even smoother gradations and flawless solid colors. Newly upgraded XC-540 media flanges are included in the campaign as well, and ensure precise, secure media tracking through long unattended production runs.

XC-540 customers can visit www.rolanddg.com/2008xc540DL.html to download a free upgrade kit. Media flanges are available from authorized Roland dealers and distributors worldwide. All new XC-540 printer/cutters for 2008 include the enhancements.

To help Roland better serve the market with new, innovative technologies, the company invites professionals everywhere to participate in a new market survey posted online.

Roland DG Corporation

Roland DG Corporation is a leading worldwide manufacturer of inkjet devices, milling and engraving machines, vinyl cutters, 3D scanners, a jewelry wax model maker and photo impact printers. In addition, the company markets software and other components that provide professionals with complete solutions. Roland DG's "Digital Value Engineering" (DVE) employs the latest digital technology to improve the company's business workflow processes. Integral to DVE, Roland DG has replaced its conventional production lines with a digitally-controlled system entitled Digital Yatai. Roland's Digital Yatai production technology features guided on-screen instructions and other automated systems that enable individuals to produce Roland inkjet printers and other products in an unassisted manner while preventing human errors. Roland DG is ISO 14001:2004 and ISO 9001:2000 certified. The company strives to preserve environmental protection while maintaining the highest quality standards.